Why Your Business Needs a Content Marketing Strategy

Content marketing is more than just a popular buzzword in the Internet marketing industry. The concept of content marketing underscores a powerful technique to promote a business on the Internet. By creating great content (such as a video, article, or infographic) and marketing that content (via Facebook, Google+, or StumbleUpon,) your business can take advantage of many opportunities to connect with potential customers.

The methods behind content marketing offer limitless channels to exploit your ideas. In short, you can create content in various forms and distribute it many different ways. And just a limitless as the channels to market your content are the potential benefits for your business.

All types of companies can improve their marketing efforts by producing and sharing awesome content. In fact, marketing software provider Kapost has found through its research that per dollar, content marketing contributes to three times more leads that tradition online advertising, such as paid search. For this reason, creating a content marketing strategy can be a momentous game-changer for your business.

Although content marketing offers a ton of advantages (some of which are nearly impossible to track,) there are three major benefits that your business can realize:

Build Brand Awareness
Inbound Traffic to Your Site
Generate Natural Link Popularity for SEO

Building Brand Awareness

As the foundation to marketing your content on the web, building brand awareness is further enhanced when the audience is engaged. This audience engagement is what fuels respect for your brand and bolsters a potential relationship. As a result, the quality and relevancy of your content is paramount. Any content you publish is a reflection of your business and its brand, so you’ll want to be creative and use the right context that relates to your target audience.

Some of the highest levels of audience engagement derive from visually-based content. Videos are a powerful medium to communicate to a potentially massive audience. And by optimizing videos for better search engine exposure (also known as search engine optimization or “SEO”), the overall marketing potential skyrockets. Also effective in the visual content category are images, infographics, cartoons and comics. Exercise your creativity and produce a compelling form of content that can help build awareness in your brand.

Inbounding Traffic to Your Site

The cornerstone of content marketing is to inbound traffic to your site. Marketing your content is a very powerful way to promote your niche or unique selling proposition. As long as you present the right calls to action, the individuals that interact with your content will be more apt to visit your website.

This form of traffic is unique because of the prior interaction that users experience with your content. The best ways to inbound quality traffic to your site is use your content to inform and educate your target audience. Addressing relevant issues, questions, and concerns is a good way to achieve this. For example, a criminal defense attorney may benefit from publishing an article about ‘what to do when faced with DUI charges.’ Any traffic coming from that article could very well be a highly qualified lead for the attorney’s legal services.

Generating Natural Link Popularity for SEO

When content goes viral, it tends to attract a lot of social attention. People usually link to popular content (link popularity,) and as a result, the content can earn a high level of authority. From a SEO standpoint, if a webpage has a high level of authority, then the outbound links coming from that page will be more powerful. This concept of SEO (commonly referred to as “link bait”) is one of the many effective approaches of content marketing.

Think of your wonderful piece of content as a link bait for your SEO efforts. In almost any form of content, whether a video, article, or graphic, you can typically include a link that directs back to your site. For instance, graphics and videos will usually always have supportive text or an author attribution. Here you can include a bit about who you are, as well as a link back to your website. If your content generates a lot of buzz and people start linking to it, the SEO value of your content will only become more powerful.

Developing Your Strategy

Putting together a successful content marketing strategy will depend on the resources you have on hand. You’ll want to determine which types of content are going to be the most relevant and effective to connect to your target audience. Additionally, you’ll also want to pinpoint the ideal publishing platforms and social media sites to market and promote your content. All strategies for marketing content are unique, so you’ll need to get creative as to how you approach the strategy for your business.

Free Computer Games to Make Your PC Come Alive

There is not one computer in the world that doesn’t have one or two games installed. Even if what you have is a work PC, you still need some sort of diversion from the task piling up your table every day. That is the reason why Microsoft created their operating system with built-in free computer games like Solitaire, Hearts, Free Cell and Pin Ball. Too bad your boss doesn’t like them and wipes them away.

But don’t worry. While you can’t enjoy the computers at work with all the games your heart wants to play, you can always pack your PC at home with a huge collection of free computer games that you can get a grip of. These games can easily be installed on your computer right off the internet.

There is a plethora of free computer games over the worldwide web that your computer’s hard drive, no matter how big it is, can’t possibly contain. So just pick several of the games that you tend to enjoy most and install them in one neat folder in your computer. That is how you make your PC – or any PC for that matter – come alive.

There are many games available online and you are free to pick the type that suits your fantasies. There are shooting games, role-playing games, and adventure games especially for the man in you. On the other hand, girl’s games like bubble games, dress-up games, and simulation games are easily obtainable as well.

If you want these games, you simply have to go out on a surfing spree and find the gaming sites that offers free download of their games. Also, it is quite possible to play such games using your browser, just in case you want to enjoy them while at work and without the need for installation. Just be sure that your boss doesn’t block the site and you won’t get caught playing it!

There is a game especially made for everybody. A single game can come in a thousand of variations and one of them is a perfect fit to what you are looking for. For example, a simple racing game with a car and controls can be offered in ten thousand different scenarios over the internet. While all of them are somewhat different in look and in style, there is only one goal – and that is to take your car into the finish line in one piece and ahead of all the others.

Indeed, a PC without even the free computer games installed is not exciting. If you want your computer to come alive, you have to install every new game released in it. That is how you get to enjoy the beauty of both worlds – that of strictly work and of fine leisure. With a computer game, you can reach the farthest end of the earth without even leaving your seat. Try it and you will be amazed as to what free computer games can do for you.